People: Joseph J. Orzano, Associate

Photo of Joseph J. Orzano, Associate

Joseph J. Orzano

Associate

Boston
Direct: (617) 946-4952
0

Mr. Orzano is an associate in the Litigation Department in the Boston office of Seyfarth Shaw LLP. Mr. Orzano focuses his litigation practice on competitor false advertising and unfair competition disputes and the defense of consumer class actions involving claims of false advertising and challenges to product labeling. Mr. Orzano also regularly counsels clients on product labeling and warning requirements and on marketing claims generally.         

Litigation

Mr. Orzano has extensive experience defending consumer class actions involving claims of false advertising and challenges to product labeling. 

He has litigated claims involving consumer protection statutes of multiple jurisdictions including those frequently asserted in class actions such as California, Massachusetts, New York, New Jersey, Texas, Missouri, Illinois and Florida.  Mr. Orzano has particularly in-depth knowledge of California’s Unfair Competition Law, Consumers Legal Remedies Act, and False Advertising Law. 

Mr. Orzano also has deep knowledge of class certification requirements including evolving case law in the false advertising consumer class action context. He has litigated consumer class actions filed in state and federal courts around the country, and has litigated related class actions centralized for pretrial purposes by Judicial Panel on Multidistrict Litigation.  

Mr. Orzano also represents clients in competitor advertising disputes, including in litigation and before the National Advertising Division (“NAD”) of the Council of Better Business Bureaus, Inc. He has represented clients in competitor advertising disputes involving product labeling and other marketing claims. 

Mr. Orzano also has experience litigating claims involving the warning requirements of California’s Proposition 65.  

Counseling             

Mr. Orzano draws on his litigation experience to provide sound, practical advice to companies regarding proposed product labeling and marketing.     

In addition to regularly conducting labeling and advertising reviews, Mr. Orzano has experience developing company compliance strategies, preparing guidance materials and developing and delivering training to marketing team members.     

Mr. Orzano regularly advises clients on complex statutory and regulatory schemes. In particular, he has advised clients on the food labeling and recall provisions of the Federal Food Drug & Cosmetic Act, organic certification and labeling requirements under the U.S. Department of Agriculture’s National Organic Program, labeling requirements of the Textile Fiber Products Identification Act and Wool Products Labeling Act, requirements of the Consumer Product Safety Improvement Act, consumer disclosure and warranty requirements of the Magnuson-Moss Warranty Act and the warning requirements California’s Proposition 65. Additionally, Mr. Orzano advises clients on the substantiation requirements for marketing claims.  

Pro Bono

Mr. Orzano has been active in the Firm’s pro bono efforts. He was recognized as a member of the Firm’s pro bono team of the year in 2014.

Mr. Orzano is an associate in the Litigation Department in the Boston office of Seyfarth Shaw LLP. Mr. Orzano focuses his litigation practice on competitor false advertising and unfair competition disputes and the defense of consumer class actions involving claims of false advertising and challenges to product labeling. Mr. Orzano also regularly counsels clients on product labeling and warning requirements and on marketing claims generally.         

Litigation

Mr. Orzano has extensive experience defending consumer class actions involving claims of false advertising and challenges to product labeling. 

He has litigated claims involving consumer protection statutes of multiple jurisdictions including those frequently asserted in class actions such as California, Massachusetts, New York, New Jersey, Texas, Missouri, Illinois and Florida.  Mr. Orzano has particularly in-depth knowledge of California’s Unfair Competition Law, Consumers Legal Remedies Act, and False Advertising Law. 

Mr. Orzano also has deep knowledge of class certification requirements including evolving case law in the false advertising consumer class action context. He has litigated consumer class actions filed in state and federal courts around the country, and has litigated related class actions centralized for pretrial purposes by Judicial Panel on Multidistrict Litigation.  

Mr. Orzano also represents clients in competitor advertising disputes, including in litigation and before the National Advertising Division (“NAD”) of the Council of Better Business Bureaus, Inc. He has represented clients in competitor advertising disputes involving product labeling and other marketing claims. 

Mr. Orzano also has experience litigating claims involving the warning requirements of California’s Proposition 65.  

Counseling             

Mr. Orzano draws on his litigation experience to provide sound, practical advice to companies regarding proposed product labeling and marketing.     

In addition to regularly conducting labeling and advertising reviews, Mr. Orzano has experience developing company compliance strategies, preparing guidance materials and developing and delivering training to marketing team members.     

Mr. Orzano regularly advises clients on complex statutory and regulatory schemes. In particular, he has advised clients on the food labeling and recall provisions of the Federal Food Drug & Cosmetic Act, organic certification and labeling requirements under the U.S. Department of Agriculture’s National Organic Program, labeling requirements of the Textile Fiber Products Identification Act and Wool Products Labeling Act, requirements of the Consumer Product Safety Improvement Act, consumer disclosure and warranty requirements of the Magnuson-Moss Warranty Act and the warning requirements California’s Proposition 65. Additionally, Mr. Orzano advises clients on the substantiation requirements for marketing claims.  

Pro Bono

Mr. Orzano has been active in the Firm’s pro bono efforts. He was recognized as a member of the Firm’s pro bono team of the year in 2014.

Education

  • J.D., George Washington University Law School (2006)
    With Honors
  • B.A., Georgetown University (1997)

Admissions

  • Massachusetts
  • California

Courts

  • U.S. District Court for the Eastern, Central and Northern Districts of California
  • Ninth Circuit Court of Appeals
  • U.S. District Court for the District of Massachusetts

Affiliations

  • Massachusetts Board of Bar Overseers

Presentations

  • "California Proposition 65: New Regulations Companies Need To Know Before 2018," Webinar, presented by Seyfarth Shaw LLP (June 15, 2017)

Publications