Seyfarth Event
Aug 22, 2013
Test-Drive Your Trial Strategy: When and How to Use Mock Juries and Focus Groups
Address
Webinar
1:00 p.m. to 2:00 p.m. Eastern
12:00 p.m. to 1:00 p.m. Central
11:00 a.m. to 12:00 p.m. Mountain
10:00 a.m. to 11:00 a.m. Pacific
As an in-house lawyer managing litigation, rarely are the stakes as high as when your company is about to go to trial. Seyfarth’s National Trial Team has created a five-part series with strategies and best practices to help you, as in-house counsel, ensure that your company and internal clients are prepared for trial.
The first webinar in our series, “Test-Drive Your Trial Strategy: When and How to Use Mock Juries and Focus Groups,” will focus on the importance of jury research to reach a successful trial outcome. Specifically, our attorneys along with Dr. Richard Waites, Attorney and Chief Trial Psychologist from The Advocates, will address:
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Best practices when deciding to use a focus group
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Costs and benefits of focus groups and mock jury trials
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Methods to conduct jury research in a particular case
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How in-house counsel can get involved in the selection process
- Common perceptions of jurors