JC Zwisler Writes on Lessons Learned from Celebrities Using Trademarks in Reuters' Westlaw Today

Seyfarth’s JC Zwisler authored an article, “A Very Demure and Very Mindful Look at What Celebrities Can Teach Us About Trademarks,” in Thomson Reuters’ Westlaw Today on September 13. Zwisler discussed celebrity experiences that highlight the importance of establishing and protecting trademark rights.

“These cases illustrate the complex issues surrounding establishing trademark rights and registering trademarks with the USPTO.”

The full article is available here.