Lauren Leipold to Speak at AAFA Brand Protection Seminar

On Wednesday, June 21 at 1:50 p.m. Eastern, Seyfarth Partner Lauren Leipold will speak on a panel entitled “Entering the Digital World and Enforcement – NFTs and the Metaverse” at the American Apparel & Footwear Association’s (AAFA) Brand Protection Seminar in New York City.

AAFA’s Brand Protection Seminar brings together experts to discuss the latest brand protection, counterfeit, and intellectual property rights (IPR) issues facing the industry and to develop industry approaches to these issues. This invaluable forum gathers experts to collaborate and strategize with others to eradicate dangerous counterfeits and explore intellectual property rights challenges that cause lost sales and leave irreparable damage to brands, workers, and consumers.

Lauren will speak alongside other leading experts in the area, including Jackie Knapp (IP/Marketing Counsel, Asics America) and Greg Sim (VP- Strategic Accounts and Partnerships, OpSec Solutions) and the session will be moderated by Jennifer Hanks (Director Brand Protection, AAFA). The panel will provide guidance on evolving legal parameters for protecting and enforcing brands in the metaverse, whether a brand has been involved in the virtual world for years or is just now exploring potential barriers to entry.

For more information and to register, click here.