Pay Equity Joins the Big Game: Commercial Tackles Pay Equity at the Super Bowl

Pay equity is officially prime time. For some, the Super Bowl is a long-awaited football championship game. But, for others, the Super Bowl is all about the commercials. For a price tag of upwards of $5 million dollars, advertisers are afforded global access to well over 100 million viewers, and commercials on football’s biggest day are often cultural markers of the relevant social issues of the time. This year, Audi’s Super Bowl advertisement, which ends by blazing across the screen the statement “Audi of America is committed to equal pay for equal work. Progress is for everyone,” adds pay equity to the list of social issues cemented in Super Bowl commercial famedom.