Seyfarth Represents Repucom in Sale to Nielsen

Seyfarth Shaw LLP represented Repucom, a global leader in sports marketing research, analytics and insights, in its sale to Nielsen (NLSN), a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Used and trusted extensively by rights holders, brands, broadcasters and agencies, Repucom will be a key platform for Nielsen to rapidly expand its current sports practice.

A portfolio company of GF Capital Private Equity Fund, Repucom was founded in Sydney, Australia in 2004 and has built a global enterprise in the sports sector, developing data and analytics that today are used by more than 1,700 clients globally to understand and evolve their assets in sports. GF Capital Management & Advisors, LLC, through funds it manages makes growth capital investments in middle market, branded consumer product and media companies.

The cross-departmental, multiple-office Seyfarth team was led by partners Blake Hornick and Andrew Lucano, and included Roy Meilman, Marjorie Culver, Julia Jacobsen, Jim Gehring, Ed Maluf and Lloyd Steele.