Seyfarth to Sponsor and Present at 2024 ANA Masters of Advertising Law Conference

November 11 - 13, 2024
Fairmont Scottsdale Princess
Scottsdale, AZ

Seyfarth Shaw is a sponsor for the 2024 ANA Masters of Advertising Law Conference, the biggest advertising, marketing, and promotion law conference in the nation.  The conference will take place November 11-13 at the Fairmont Scottsdale Princess in Scottsdale, Arizona. During the conference Seyfarth attorneys Joe Orzano and Kristine Argentine will present on a breakout panel and Ken Wilton, Ameena Majid, and Gina Ferrari will lead a roundtable discussion. Additional details are provided below. 

BREAKOUT 5D: CONSUMER CLASS ACTION LITIGATION UPDATE

Monday, November 11, 2024

This session will focus on consumer class actions, including false advertising and privacy class actions.  The panel will feature insights on litigation trends including common claims and types of products and services targeted, as well as theories of liability, over the past year.  The panel will also discuss defenses to commonly asserted false advertising and privacy claims and how those defenses are being received by courts.  The panel will also include the latest proactive tips and strategies to maintain active advertising and marketing of products and services, while minimizing the risk of being targeted by the plaintiffs’ bar.

Panelists:

Joe Orzano
Partner and National Co-Chair, Advertising & Marketing Group
Seyfarth Shaw LLP

Kristine Argentine
Partner and National Chair, Consumer Class Action Defense Group
Seyfarth Shaw LLP

Jessica Bahr
Vice President, Deputy General Counsel
Constellation Brands

Jenn Greenberg
General Counsel
Frida

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ROUNDTABLES WITH THE EXPERTS: THE PERILS OF OVERHYPE: UNMASKING GREENWASHING AND AI WASHING

Tuesday, November 12, 2024

In today’s world, companies are expected - and even required - to share their environmental and other ESG advancements to gain consumer trust.  It's table stakes to maintain and increase market share.  Not all claims are as genuine as they seem; even if well-intentioned.  This roundtable will explore the potentially deceptive practices of greenwashing, AI washing, rainbow washing, and other exaggerations of an organization’s progress.  We’ll touch on the risks and consequences of these misleading tactics, from both a regulatory and a civil liability perspective.  Join Ameena Majid, Gina Ferrari and Ken Wilton of Seyfarth Shaw as they prompt discussions surrounding these timely and increasingly important topics.

Presenters:

Ken Wilton
National Co-Chair, Advertising & Marketing Group and National Trademark Practice Lead

Ameena Majid
Seyfarth's Impact & Sustainability Partner and Co-Chair of the firm’s Impact & Sustainability Practice Group

Gina Ferrari
Partner and Co-Chair of the firm’s Impact & Sustainability Practice Group