Seyfarth's Blog on Influencers Fighting Over Copyrights and Likeness Rights Cited in Today’s General Counsel

Today’s General Counsel referenced Seyfarth’s blog, “Can You Protect the “Clean Girl” Aesthetic? Influencers Battle over Copyrights and Likeness Rights,” by JC Zwisler, in its article, “Defining Copyright and Likeness Rights in the Influencer Era,” on December 31. Zwisler discussed the lawsuit between influencers Alyssa Sheil and Sydney Nicole Gifford, raising pivotal questions about copyright and likeness rights within the rapidly growing influencer industry.

“As the case unfolds, it will be crucial to watch how the court navigates these complex issues and what implications its decisions will have for the future of influencer marketing.”