Webinar Recording
May 19, 2021
Webinar Recording: Strategies to Build Your Business Development Plan
Does your client mix and messaging represent your business goals and objectives? In this session, Silvia and Nancy outline key elements for creating your individual marketing and business development plan. The workshop focuses on identifying sales goals, organizing your target prospective and existing clients, and offer ideas for finding the contacts with whom you need to build relationships to close business. They also offer simple steps to put your plan into action and hold yourself accountable towards your practice growth goals.
Speakers
Nancy Brooks, Co-founding Principal of BizDevGals
Nancy helps professional service advisors to grow their practice by designing business cultivation and client retention strategies, coaching and outsourced prospecting. A revenue enabler, she helps codify your value, increase brand awareness, identify the right people for you to meet and nurture, and close opportunities resulting in revenue. Nancy’s career spans sales and client management at Global 50 and boutique law firms, and at financial services companies State Street Corporation and Putnam Investments. She is also a consulting partner with Social Venture Partners.
Silvia Coulter, Principal, BizDevGals
Silvia Coulter is a Co-founding Principal of BizDevGals and LawVision Group. Silvia is widely-regarded as one of the legal industry's most experienced strategic business development consultants. Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and consultant and facilitator to law firms across the globe. She was an Adjunct Professor at George Washington University’s College of Professional Studies in the Master’s in Law Firm Management program for nine years. is a co-founder of the Legal Sales and Service Organization www.legalsales.org, a Past Elected President of the Legal Marketing Association and an elected Fellow of the College of Law Practice Management. She holds a Master’s degree in Law Firm Management from George Washington University, College of Professional Studies. She is a frequent speaker and facilitator at professional service firm retreats and legal industry meetings. Silvia is the co-author of three books: The Woman Lawyer’s Rainmaking Game, Rainmaking Advantage, (due out Q2, 2021) and SAM-Legal: Turning Key Clients Into Strategic Accounts are available for purchase.