ZeynepErsin
Chief Innovation and Strategic Design Officer
zersin@seyfarth.com
“True innovation lies at the intersection of strategic insight, creative problem-solving, and solution-driven design. It’s not just about new ideas—it’s about adding value while crafting savvy and relevant solutions that move businesses and people forward.”
More About Zeynep
Zeynep serves as Seyfarth's Chief Innovation & Strategic Design Officer, leading the firm's efforts to embed a culture of innovation and drive meaningful change. With well over a decade at Seyfarth, Zeynep has been pivotal in advancing business strategy, knowledge management, and operations.
In her role, Zeynep focuses on leveraging design thinking to optimize internal processes and develop innovative solutions that enhance client service delivery and value. She collaborates closely with firm leadership, partners, professional staff, and key clients to transform internal processes, enhance efficiencies, and co-create client-centric solutions.
Zeynep's leadership extends to overseeing a team that is committed to the development and execution of the firm's Knowledge Management strategy. Her efforts aim at fostering a knowledge-sharing culture and implementing tools and technologies that improve client outcomes.
With a robust background in Practice Development, Talent Development, and Operations, Zeynep has driven business strategy and innovation across the firm. Her experience includes working closely with innovation leaders to grow and develop these functions across all practices and sectors.
Zeynep is dedicated to rethinking legal service delivery to better meet client needs. By integrating automation, AI, and process optimization, she ensures that Seyfarth remains at the forefront of legal innovation, delivering tailored solutions that improve both efficiency and client experience.
In her role, Zeynep focuses on leveraging design thinking to optimize internal processes and develop innovative solutions that enhance client service delivery and value. She collaborates closely with firm leadership, partners, professional staff, and key clients to transform internal processes, enhance efficiencies, and co-create client-centric solutions.
Zeynep's leadership extends to overseeing a team that is committed to the development and execution of the firm's Knowledge Management strategy. Her efforts aim at fostering a knowledge-sharing culture and implementing tools and technologies that improve client outcomes.
With a robust background in Practice Development, Talent Development, and Operations, Zeynep has driven business strategy and innovation across the firm. Her experience includes working closely with innovation leaders to grow and develop these functions across all practices and sectors.
Zeynep is dedicated to rethinking legal service delivery to better meet client needs. By integrating automation, AI, and process optimization, she ensures that Seyfarth remains at the forefront of legal innovation, delivering tailored solutions that improve both efficiency and client experience.
- MBA, Babson College F.W. Olin Graduate School of Business
- BA, The George Washington University
“True innovation lies at the intersection of strategic insight, creative problem-solving, and solution-driven design. It’s not just about new ideas—it’s about adding value while crafting savvy and relevant solutions that move businesses and people forward.”
More About Zeynep
Zeynep serves as Seyfarth's Chief Innovation & Strategic Design Officer, leading the firm's efforts to embed a culture of innovation and drive meaningful change. With well over a decade at Seyfarth, Zeynep has been pivotal in advancing business strategy, knowledge management, and operations.
In her role, Zeynep focuses on leveraging design thinking to optimize internal processes and develop innovative solutions that enhance client service delivery and value. She collaborates closely with firm leadership, partners, professional staff, and key clients to transform internal processes, enhance efficiencies, and co-create client-centric solutions.
Zeynep's leadership extends to overseeing a team that is committed to the development and execution of the firm's Knowledge Management strategy. Her efforts aim at fostering a knowledge-sharing culture and implementing tools and technologies that improve client outcomes.
With a robust background in Practice Development, Talent Development, and Operations, Zeynep has driven business strategy and innovation across the firm. Her experience includes working closely with innovation leaders to grow and develop these functions across all practices and sectors.
Zeynep is dedicated to rethinking legal service delivery to better meet client needs. By integrating automation, AI, and process optimization, she ensures that Seyfarth remains at the forefront of legal innovation, delivering tailored solutions that improve both efficiency and client experience.
In her role, Zeynep focuses on leveraging design thinking to optimize internal processes and develop innovative solutions that enhance client service delivery and value. She collaborates closely with firm leadership, partners, professional staff, and key clients to transform internal processes, enhance efficiencies, and co-create client-centric solutions.
Zeynep's leadership extends to overseeing a team that is committed to the development and execution of the firm's Knowledge Management strategy. Her efforts aim at fostering a knowledge-sharing culture and implementing tools and technologies that improve client outcomes.
With a robust background in Practice Development, Talent Development, and Operations, Zeynep has driven business strategy and innovation across the firm. Her experience includes working closely with innovation leaders to grow and develop these functions across all practices and sectors.
Zeynep is dedicated to rethinking legal service delivery to better meet client needs. By integrating automation, AI, and process optimization, she ensures that Seyfarth remains at the forefront of legal innovation, delivering tailored solutions that improve both efficiency and client experience.
- MBA, Babson College F.W. Olin Graduate School of Business
- BA, The George Washington University