Lauren GregoryLeipold

Although Lauren has experience litigating a wide range of commercial disputes, she has focused primarily on protecting clients’ intangible assets. She regularly counsels on brand protection strategy and mitigation of risk in connection with the launch of new marketing campaigns. Lauren has designed and implemented trademark enforcement programs for clients ranging from startups to large, international corporations. She also assists clients in securing, protecting, enforcing, and licensing other intangible assets, from copyright to trade secrets to publicity rights.

When litigation becomes inevitable, Lauren draws on her significant experience before state and federal courts, the US Patent and Trademark Office’s Trademark Trial and Appeal Board, and in international arbitration proceedings pursuant to the Uniform Domain-Name Dispute-Resolution Policy. She regularly partners with foreign counsel to tackle issues that become global in scale, coordinating strategic alignment across jurisdictions.

Lauren enjoys helping clients identify efficient, cost-effective methods to reach their goals. She identifies alternative approaches to resolving disputes over trademarks, copyrights, unfair competition, false advertising, trade dress, and the right of publicity. She engages with online marketplaces, social media platforms, web hosts, and domain name registrars to enforce clients’ rights without having to go to court. When litigation ensues, Lauren is adept at identifying points of leverage to achieve early settlement, but is equally equipped to fight for her clients’ rights through trial.

Lauren’s experience as a journalist prior to entering law cultivated a sincere appreciation and respect for the “sweat equity” involved in transforming creative ideas into marketable assets. As a former professional author herself, she has a unique understanding of investments made during the creative process and the importance of protecting those investments.

Lauren appreciates the depth and range of experience of Seyfarth’s intellectual property team. She enjoys the opportunity to partner strategically with team members across the firm who have the knowledge and unique perspective to help clients achieve meaningful results.